The work behind the reputation

We've supported numerous financial institutions and public entities across Syria and the wider region — spanning both physical and digital operations. Here is a closer look at what that delivery looks like

Three engagements, one telecom transformed

For MTN Syria, ITAS designed and integrated the platforms behind smarter marketing, better branches and compliant service delivery

AI-driven marketing on Flytxt Neon-dX

An automated, AI-personalised customer-value platform

Challenge

Manual campaign execution, limited targeting and low return on marketing spend

Solution

Implemented the Flytxt Neon-dX platform across 10+ servers, integrated with SMSC, USSD, IN, CRM and HLR for real-time engagement, enabling AI-based personalisation and unified inbound/outbound campaigns

An automated marketing ecosystem delivering personalised, data-driven campaigns — with higher ROI and stronger retention

10+integrated servers

5core systems unified

National branch network with Qmatic

A digital, data-driven national branch network

Challenge

Manual ticketing, no CRM integration and long wait times across the retail branch network

Solution

Deployed a Qmatic system integrated with CRM and Wi-Fi, introduced ticket-less queuing and VIP prioritisation, and delivered real-time reporting with contextual in-branch marketing

Customer flow turned into a digital, data-driven process — improving speed, visibility and satisfaction

Nationalrollout

Real-timereporting

Smart terminal with KYC compliance

A compliant smart-terminal platform for nationwide service

Challenge

Limited service management, app control and regulatory compliance across the service network

Solution

Implemented a Smart Terminal platform supporting 9 telecom services, integrated Syrian ID barcode, fingerprint and KYC for full compliance, and enabled role-based access, app releases and agent reporting

Full regulatory compliance and operational control, with nationwide service scalability

9telecom services

KYCcompliant by design

Milestones that built our reputation

Contracts and partnerships across banking, payments and retail security that established the group as a first-choice partner in Syria

Fidelity, banking

First 30 NCR ATMs for the Agricultural Cooperative Bank

Fidelity supplied and installed the bank's first 30 NCR SelfServ ATMs, together with the monitoring solutions needed to run the network

Fidelity, banking

QNB Syria's ATM partner from day one

Entering the Syrian banking sector, Qatar National Bank (QNB Syria) chose Fidelity to supply and install its NCR ATMs

SFS, retail security

Complete security fit-out for Carrefour, Shahba Mall

SFS was awarded Carrefour's full CCTV, access control and public-address scope at Shahba Mall, Aleppo — the entire package entrusted to a single provider

Fidelity, payments

Integrated point-of-sale with CCM and Ingenico

Fidelity partnered with Credit Card Management (CCM, Lebanon) to bring fully integrated POS solutions — in cooperation with Ingenico — to Syrian banks, financial institutions and merchants from hotels and malls to restaurants

Forward Magazine interview, 2009

“ITAS Group: Always on the customer’s side”

Founder and CEO Samer Hafi and Amer Hafi, partner of the group and General Manager of Fidelity, on how the group grew from ICS in 1996, its "bank's basket" of ATM, POS and infrastructure solutions, and the future of the ATM business in Syria

Read the interview (PDF)

Three decades at the centre of Syria's ATM network

As NCR's trusted systems integrator in Syria since 1996, ICS and Fidelity have installed and supported the self-service infrastructure behind the country's largest banks

30+ years of installation and support for NCR and other banking systems
By 2011, NCR — supplied and supported by the group — led Syria's ATM market with 62% of around 1,200 machines
Trusted by CBS, BSO, QNB, Savings Bank, BEMO, IBTF, Ahli Trust Bank and others
Local spare-parts inventory and preventive maintenance for rapid response
Ready to deliver 200–300+ next-generation ATMs/ITMs as the market modernises

1996NCR partner since

>98%Target uptime

<4 hrsMean time to repair

24/7Support coverage